Documents / IP & Media
Influencer Agreement
Hire a social media influencer for a sponsored campaign — deliverables, usage rights, and FTC disclosure covered.
Self-help drafting template
Self-help drafting and electronic signing for ordinary adult transactions. Check the document-specific preparation steps before use.
General text. One nationwide text with your state’s governing law. It does not adapt to your state’s mandatory rules, so check them before relying on it.
Version 2026-09-09.8. No qualified legal review is recorded. Read the complete document and obtain advice for your circumstances.
Before you use this document
- Specify deliverables, approvals, compensation, usage rights and measurable deadlines.
- Require clear sponsorship disclosures and truthful claims from both parties. Choose actual work locations, rights clearances, an explicit license end date and any creator-account permissions. Special audiences/products and worker classification still require their applicable package.
Guidance updated September 8, 2026. Source coverage is limited to the topics described; historical sources are identified. State, local and transaction-specific requirements still apply.
Time
~10 min
Questions
≤ 29
Steps
5
Export
PDF · Word
Answer guided questions, review your draft, and export or request signatures on supported documents.
What we will cover
- 01
Location
Choose the actual location so the preparation guidance and applicable safeguards follow your document.
- 02
Brand & Influencer
- 03
The Campaign
- 04
Compensation
- 05
Usage Rights & Legal Terms
- 06
Review and generate
Edit, export, and request e-signatures when the document meets its signing requirements.
About this document
An influencer agreement turns a brand deal into something both sides can hold each other to: the deliverables and their format, posting dates, payment terms, how long the content stays up, whether the brand may reuse it in paid ads, and whether the creator is locked out of competing products for a period. Verbal brand deals fall apart on exactly these points, usually after the content is already live.
Sponsored content is regulated. The FTC Endorsement Guides require a clear and conspicuous disclosure of any material connection between the creator and the brand — payment, free product, affiliate commission, or an ongoing relationship. Tags such as #ad or #sponsored, or a platform's paid-partnership tool, must be visible without tapping 'more' and not buried in a hashtag block. Both the brand and the influencer can be held responsible, so the contract should assign the obligation clearly and require correction on request.
Common questions
Do influencers have to disclose sponsored posts?+
Yes. Under the FTC Endorsement Guides, any material connection between the endorser and the brand must be disclosed clearly and conspicuously in the post itself — including gifted product and affiliate links, not just cash. The disclosure has to be readable where the audience actually sees it, which means up front in the caption or on screen in a video, not below a cut. Enforcement has reached brands as well as creators.
Who owns the content an influencer creates?+
Unless the agreement says otherwise, the creator owns the content they produce and the brand receives only a licence to use it. Spell out the scope: organic reposting on the brand's own channels is different from running the creator's face in paid ads or whitelisting the post through the creator's handle. Those broader rights are normally priced separately.
How long can a brand use influencer content?+
For as long as the usage rights clause says — this is negotiated, not fixed. Short campaigns commonly grant a limited window for paid amplification with a longer or perpetual right to keep organic posts up. If the term is silent or ambiguous, expect a dispute the moment the brand wants to run the asset again a year later.
General information, not legal advice — laws vary by state and change over time.
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