Influencer Agreement

Yes. Under the FTC Endorsement Guides, any material connection between the endorser and the brand must be disclosed clearly and conspicuously in the post itself — including gifted product and affiliate links, not just cash. The disclosure has to be readable where the audience actually sees it, which means up front in the caption or on screen in a video, not below a cut. Enforcement has reached brands as well as creators.

Unless the agreement says otherwise, the creator owns the content they produce and the brand receives only a licence to use it. Spell out the scope: organic reposting on the brand's own channels is different from running the creator's face in paid ads or whitelisting the post through the creator's handle. Those broader rights are normally priced separately.

For as long as the usage rights clause says — this is negotiated, not fixed. Short campaigns commonly grant a limited window for paid amplification with a longer or perpetual right to keep organic posts up. If the term is silent or ambiguous, expect a dispute the moment the brand wants to run the asset again a year later.